RSVLTS.COM CHOSEN TO LEAD HEINEKEN’S COACHELLA CONTENT EFFORT
Festivals like Coachella Arts and Music Festival offer impressive lineups and promise a good time – it’s true. But they have also become synonymous with sweaty, stinky crowds of people pushing back and forth through a maze of humanity to catch about three to five bands a day, if they are lucky. The heat can be a real buzzkill too. And what is a fan to do, really; Bring their own beer to the camp ground and have it go warm because there is no ice within five miles of the festival grounds? Gross. “Well, not so fast,” says Heineken. For the 12th year in a row, the beer brand is back at Coachella, not only as the festival’s official beer beverage, but also as a creative partner pulling out all stops to enhance the festival experience for fans in attendance.
Heineken, the title sponsor of Coachella Arts and Music Festival 2013, chose RSVLTS.com to lead their original content efforts at the popular two week music festival. As part of their sponsorship Heineken brought in two DJ tents, a cooling station and was the exclusive beer served to over 100,000 festival goers.
RSVLTS.com was responsible for capturing original media at the festival, producing content for the various Heineken channels and distributing the content across the internet. View all the content here.
In addition to all this RSVLTS built the Heineken’s official Coachella live stream where fans at home could follow all the action as it happened live.